Venture Beyond Branding

electrographica was approached to develop branding for a specialist outdoor learning and adventure training company. The brief was open but clear - that is should avoid the cliches of it's sector and boldly 'look diffrent'. 

Venture Beyond Image

The client was clear that they didn't want a high street logo. They wanted something that reflected the spirit of adventure that drives their expeditions.

Beyond Training

Taking the linocuts as a starting point we began to develop unconventional branding piece.

Venture Beyond Set

The bundled branding assets created for Venture Beyond

lino cut

The Venture Beyond logo needed to capture a more organic hand made feel. We needed no excuse to 'make it' rather than 'fake it' and set about hand carving lino and wood cuts to start the design process off.

venture shirt

© 2020electrographica - pete starling. All rights reserved.

lino cut

The Venture Beyond logo needed to capture a more organic hand made feel. We needed no excuse to 'make it' rather than 'fake it' and set about hand carving lino and wood cuts to start the design process off.